As above, you should be looking for a product in the 20 to 100 which shows its gravity increasing and not decreasing. You really never can be sure, so spread yourself out and have several different campaigns targeting different products. This way you will find one that for some reason (does it really matter? :) ) sells much better than the others. I then drop the weaker products (not all just the ones that aren't performing well) and then focus on the ones that are performing better.
On ClickBank I check for gravity over 100. I'd sign-up at around 20 if I thought a new product was on the way up.
BTW: Tips for buying PPC from Google and boosting gravity:
* target your niche long-tail keyword in your Adwords copy , AND
* repeat the exact-same keyword in your landing page blurb.
* NEVER send your customer direct to the merchant, always offer a related freebie to collect their email at your own landing page
* a multi-media landing page attracts the best buyers, and turbocharges your mailing list ;)
This simply powerful multi-media system boosts your product gravity way over 100....and sort of eliminates your question :)
It's still available today. Grab it before the cut-off date.
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