You can make good money doing this but it depends on a number of factors:
1) How many visitors come to your web site? Clearly if your site only gets 10 visitors per day it is unlikely you will sign up that many people.
2) Do you go for volume or quality? Some sites offer the option of life time percentage of the profit a player makes or a one off referral fee (often around $75). If you are on a percentage and land a whale you could get $600 or so per month off that one guy. If you sign up some small time players your commission could be less than $10 a month. I recommend revenue share wherever possible because one strong player can make you thousands of dollars.
3) How good is your site? There are literally thousands of sites out there trying to make money this way. What unique angle are you going to take to make people want to visit your site.
4) How good is your presentation? Even if you make a good site with good traffic, what are you going to do to make people want to click on your links and sign up with an online poker site?
For me personally, I've made the most money from PartyPoker.com. I also like FullTilt and PokerStars. I suggest a well written, well presented site with unique content. You should run ads for several different poker sites because that way if someone is already a member of one, you might persuade them to sign up for a different one. But don't make your site look like a bunch of ads, try to make them subtle or present them as a review, something like that.
If you get a busy quality site and sign up a lot of people there is no reason to think you can't make a few thousand a month.
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